Pedro Lopez

(About)

Pedro Lopez

Understand the business first. Then make technology earn its place.

I build businesses. Technology is one of the tools.

Portrait of Pedro Lopez

(01)

By the numbers

years
industries
businesses started

(02)

Chapters

My career so far, oldest first.

  1. AB InBev

    (2010–2017)

    I started as a data analyst at AB InBev in the Dominican Republic and left as commercial planning and performance manager, leading a team of 16 across BI, revenue management, pricing and forecasting.

  2. London

    (2017–2024)

    In the summer of 2017 I moved from the Dominican Republic to London for an MSc in Data Science at Goldsmiths, University of London. Then:

    • ForceDecks (later part of VALD Performance): sports science, as a data scientist.
    • Reed.co.uk: I ran customer data products for 2,000+ customers on an £8M+ sales budget.
    • Babylon: I raised pipeline efficiency from 35% to 90% in three months and supported a ~70% cut in pipeline cost.
    • eMed: data and analytics.

  3. Ocado

    (2024–2025)

    I led data analytics for Ocado Technology’s operations.

    • Reorganised a 13-person analytics department into three squads.
    • Cleared 80% of the data request backlog.
    • Halved data incidents.
    • Cut response time from three weeks to three days.
    • Led the design of LLM bots for triage and forecasting.

  4. AISYNG

    (2025–2026)

    I co-founded an AI start-up for operations teams and exhibited with it in the ALPHA programme at Web Summit Lisbon 2025. I left in 2026 to build Hailo-Ops. What I took from it: the hard part of an AI product is not the model, it’s the operating problem it sits in, which is why Hailo-Ops starts with the operation, not the tool.

  5. Hailo-Ops

    (2026–present)

    I co-founded Hailo-Ops, an operations consultancy for UK businesses.

(03)

Interests