Blueprint

Job → side project → quit

How guests built a business around a full-time job, decided when to leave, and survived the first months after quitting, for employed people who want to start without betting their income on day one.

Type
Blueprint
Confidence
Medium
Sources
26 videos
First published
Updated

Who this is for

You have a job you can’t or won’t drop yet, and an idea you want to test. This is one of the channel’s core stories: over 40 episodes feature founders who built while employed, and Pat Walls’ own origin, told across several of his solo videos, is the template (How did you build it alongside a job, and how did you decide to quit?). Many guests did it for one to six years (Christian Konnerth · Christian Konnerth (Sep 2025) ▶ 06:56).

The route at a glance

  1. Protect a fixed daily block around the job.
  2. Keep the job while you validate, and manage your energy.
  3. Expect a long slog.
  4. Quit on a concrete signal, such as revenue replacing your salary.
  5. Build runway: savings, lower costs, a deadline.
  6. Decide with your family, and keep a fallback of employable skills.
  7. Expect the first months after quitting to be hard.

Step 1 — Protect a fixed daily block

The how is remarkably consistent: a fixed daily block, usually early in the morning, rather than bursts at weekends. Matt Robinson worked 6am to 9am before his job at Meta (Matt Robinson · Matt Robinson (Jul 2026) ▶ 08:45). Ben Bozzay did focus-heavy development from about 5:30 to 8:30am and lower-focus marketing in the evening (Ben Bozzay · Ben Bozzay (Jul 2025) ▶ 05:45), and Dickie Bush woke at 4:30am to write for two hours (Dickie Bush · Dickie Bush (Jul 2024) ▶ 09:45).

The presenter’s own version, from Pat Walls, was two focused hours in a Starbucks straight after work, later also from 6am, after reading Deep Work (presenter · How I Built A $1M Business Fro (Jan 2024) ▶ 03:56).

Smaller doses can work. Ramsri Goutham batches everything into one Saturday-afternoon slot and reports $8,500 a month from two apps on about two hours a week (self-reported) (Ramsri Goutham · Ramsri Goutham (Jun 2025) ▶ 02:38) (Ramsri Goutham · Ramsri Goutham (Jun 2025) ▶ 00:57).

Step 2 — Keep the job while you validate, and manage energy

The main argument for keeping the job is that you don’t have to build from scarcity (Dickie Bush · Dickie Bush (Jul 2024) ▶ 03:51). Karl Hughes says going full-time from the start would have put a lot of pressure on him (Karl Hughes · Karl Hughes (Oct 2023) ▶ 10:16). As Christian Konnerth puts it:

(Christian Konnerth · Christian Konnerth (Sep 2025) ▶ 05:50)

Energy is the real constraint. Alex Goldberg moved to a larger company for a true 9-to-5 so he could close the laptop at five (Alex Goldberg · Alex Goldberg (Mar 2024) ▶ 02:03). Konnerth, who developed from 8 to 11pm, later negotiated a four-day week (Christian Konnerth · Christian Konnerth (Sep 2025) ▶ 03:17); Ania Wysocka also worked four days a week with her employer’s knowledge (Ania Wysocka · Ania Wysocka (Aug 2025) ▶ 05:50). David Bressler used parental leave as a bounded window to ship an MVP (David Bressler · David Bressler (Feb 2024) ▶ 02:36).

Common mistake: assuming evening coding will always work. Konnerth’s evening motivation dropped in summer after full days of development (Christian Konnerth · Christian Konnerth (Sep 2025) ▶ 03:25), and Sebastian Röhl could not code his own apps after eight hours of programming at work (Sebastian Röhl · Sebastian Röhl (Jun 2025) ▶ 12:02).

Step 3 — Expect a long slog

Wysocka had no weekends or social life for years and says there are no shortcuts (Ania Wysocka · Ania Wysocka (Aug 2025) ▶ 05:58). Brett Williams ran DesignJoy alongside a job for 3.5 years (Brett · Brett (May 2023) ▶ 02:59); Konnerth calls his path a six-year marathon (Christian Konnerth · Christian Konnerth (Sep 2025) ▶ 06:56). Lukas Hermann waited 224 days for his first dollar (Lukas Hermann · Lukas Hermann (Jun 2025) ▶ 02:56).

Step 4 — Quit on a concrete signal

The cautious camp waits for a hard signal. Goldberg waited until the site replaced his 150K salary (currency unstated) (Alex Goldberg · Alex Goldberg (Mar 2024) ▶ 04:39). Bush says quit once the side project reliably beats your salary (Dickie Bush · Dickie Bush (Jul 2024) ▶ 09:54). Ryan Chen watched the share of revenue from repeat buyers (Ryan Chen · Ryan Chen (Feb 2025) ▶ 09:33), and Ken set an organic revenue target in advance (Quit threshold) (Ken · Ken (Sep 2026) ▶ 06:44).

The leap camp argues that staying too long is the mistake. Brett, who stayed 3.5 years, says:

(Brett · Brett (May 2023) ▶ 10:20)

Brett’s figure at quitting is inconsistent in the source (“80k a year” against the host’s “$80,000 a month”) (Brett · Brett (May 2023) ▶ 03:02).

Step 5 — Build runway

Save first. Angus Cheng says to save for multiple years of no income (Angus Cheng · Angus Cheng (Jul 2025) ▶ 09:36), and warns that with only a few months of runway you probably won’t make it (Angus Cheng · Angus Cheng (Jul 2025) ▶ 09:32). Cut costs: several guests, Bhanu among them, moved back in with their parents (Bhanu · Bhanu (Jan 2026) ▶ 04:06). Set a deadline: Röhl gave himself a funded 12-month sabbatical (Sebastian Röhl · Sebastian Röhl (Jun 2025) ▶ 12:10).

Step 6 — Decide with family; keep a fallback

Robinson made it a joint decision with his wife (Matt Robinson · Matt Robinson (Jul 2026) ▶ 12:57). Obligations raise the stakes: Nick Buzz was scared because of a mortgage and car loans (Nick Buzz · Nick Buzz (Sep 2024) ▶ 10:40), and Shervin Shares says take big risks while you have few obligations (Shervin Shares · Shervin Shares (Apr 2023) ▶ 02:08). Ramsri stays employed by choice, partly because of his family (Ramsri Goutham · Ramsri Goutham (Jun 2025) ▶ 02:55).

Employable skills lower the real risk. Jay reasoned he could get a big-tech job again (Jay · Jay (Sep 2026) ▶ 02:00). Röhl actually went back: he returned to his old job, kept the apps on the side and quit again once they grew (self-reported) (Sebastian Röhl · Sebastian Röhl (Jun 2025) ▶ 04:44).

(Jay · Jay (Sep 2026) ▶ 02:13)

Step 7 — Expect hard first months

Röhl’s first six months were very hard with little revenue (Sebastian Röhl · Sebastian Röhl (Jun 2025) ▶ 04:23), and Paul Millerd says the months after quitting were really hard (Paul Millerd · Paul Millerd (Dec 2023) ▶ 03:22). Kevin Espiritu had basically no personal income for six months (Kevin Espiritu · Kevin Espiritu (Mar 2024) ▶ 05:31). Cheng’s income fell from $10,000 to $200 a month (self-reported) (Angus Cheng · Angus Cheng (Jul 2025) ▶ 07:01).

Where guests disagree

  • How much traction before quitting? Wait until income replaces salary (Alex Goldberg · Alex Goldberg (Mar 2024) ▶ 04:36), versus leap earlier because full-time focus itself grows the business (Brett · Brett (May 2023) ▶ 10:15).
  • How much runway? Multiple years (Angus Cheng · Angus Cheng (Jul 2025) ▶ 09:32), versus Shervin’s $5,000–10,000 in the bank (Shervin Shares · Shervin Shares (Apr 2023) ▶ 02:56) and Julien Nahum’s view that six months off is not a big risk (Julien Nahum · Julien Nahum (Nov 2024) ▶ 16:23). The presenters’ view: Pat quit with $12,000 and found it motivating (presenter · Matt Robinson (Jul 2026) ▶ 07:53), while adding that there is no right or wrong answer (presenter · Matt Robinson (Jul 2026) ▶ 04:58).
  • Is escaping a job you hate a good reason? Domenico Gagliardi uses side projects to build a way out of the 9-to-5 (Domenico Gagliardi · Domenico Gagliardi (Oct 2025) ▶ 07:39); Bozzay says get a better job instead (Ben Bozzay · Ben Bozzay (Jul 2025) ▶ 07:02).

What can go wrong

  • Many exits are not chosen. Six episodes describe forced exits, which is a different path: Matt Giovanisci was fired when his boss found out about the side project (Matt Giovanisci · Matt Giovanisci (May 2024) ▶ 03:05), and Bozzay was laid off at about $3,000 a month, below his expenses (Ben Bozzay · Ben Bozzay (Jul 2025) ▶ 04:18).
  • The business may still be small. Robinson notes quitting risks his income if customers leave (Matt Robinson · Matt Robinson (Jul 2026) ▶ 07:27), although the episode title frames it as a “$30K/Month SaaS”.
  • Luck is part of some stories. Shervin had investment assets and parents who housed him (Shervin Shares · Shervin Shares (Apr 2023) ▶ 03:46); Jay’s confidence rested on already having landed a big-tech job (Jay · Jay (Sep 2026) ▶ 02:22).

How strong is the evidence

Medium. Independent guest sources per step, with Pat’s own story counted once and repeat guests (Brett Williams, Alex Goldberg) counted once: daily block 10, keep the job 8, long slog 8, quit signal 9, runway 8, family and fallback 12, hard first months 6 (the weakest step).

  • Pat’s side-project story recurs in several of his solo videos; it is one source, and his line that some guests stayed until $80,000 a month is an unverified host claim (presenter · Matt Robinson (Jul 2026) ▶ 10:41).
  • Pat’s quitting trigger was a newsletter sponsorship from Klaviyo (presenter · How I Built A $1M Business Fro (Jan 2024) ▶ 06:10). The amount is conflicting ($12,000 in one video, $112,000 or $122,000 in others as captioned), and Klaviyo is a commercial partner. Starter Story itself is now owned by HubSpot.
  • Salary and revenue figures are self-reported, and headline salaries are often title or host framing.
  • Survivorship: guests are mostly people for whom quitting worked; Marc Lou’s return to a job after years without revenue is a rare counter-example (Marc Lou · Marc Lou (Aug 2024) ▶ 09:41).

Go deeper

Building a business alongside a job · When to quit your job · Deep work for founders · A founder’s daily routine · Designing a business around your life · How did you build it alongside a job, and how did you decide to quit? · Pat Walls · Validate before you build · Services → productised → product

Sources

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    I Quit My Job at Meta to Build a $30K/Month SaaS

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  3. (03)

    I Make $1M/Year With One Website

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    I Turned One Website Into $1M/Year

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    How I Grew My App to $13K/month (Even Though I Hate Marketing)

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    The Underdog: From Life Changing Accident to $100M/Year

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    I Make $100K/Year From 2 AI Side Projects

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    He Makes $125,000/year As A Niche YouTuber

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    I make $40K/month with this one website

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    This App Makes $25,000/Month

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    I Built a $1M AI App [No Code]

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    He Quit His Job And Makes $10M/Year Writing Online

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    Faceless: From Immigrant to $1M/Year

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    The Underdog: From $10/hr to $1.5M/Year

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    How I Built It: $37K/Month Notion App

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    My Side Project Makes $15K/Month (Quit My 9-5)

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    This app replaced my 9-5 ($155K/year)

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    I Make $1.3M/Year With One Skill

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    How I Built It: $15K/month Mobile App

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    He Built A $2.5M/Year Business In 2 Years

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    I Quit My $250K Job To Become an Author

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    I made $1M flipping apps

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    I Made $30M With My Side Project

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    This app replaced my 9-5 ($150K/year)

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