Framework
Cross-selling product family (tentpole)
Build small, specific products around a core product or audience and cross-promote them, so each ranks and earns on its own while feeding the others.
Build small, specific products around a core product or audience and cross-promote them, so each ranks and earns on its own while feeding the others.
Components
- Pick an area/audience you know
- Launch the product with the largest audience first
- Add specific side products for adjacent problems
- Cross-promote and give an upgrade path to the core
Who describes it
- Katie Keith — Katie Keith’s multi-product playbook: How she would build a multi-product software company if starting over in 2026. (Katie Keith · Katie Keith (Feb 2026) ▶ 09:55)
- Jeremy Redman — Tentpole strategy: Build small, cheap, specific products around a core (‘tentpole’) product so each ranks and earns on its own and funnels users to the core. (Jeremy Redman · Jeremy Redman (Apr 2026) ▶ 03:35)