Framework
Build to sell (flip micro-SaaS and apps)
Build, grow and sell small apps as assets, using sale proceeds as runway for the next build.
Build, grow and sell small apps as assets, using sale proceeds as runway for the next build.
Components
- Set a sale goal/timeline
- Validate and build fast
- Grow (build in public, UGC, ads)
- Sell at a multiple of revenue (e.g. 10–20k MRR, ~2x annual)
- Use proceeds as runway; repeat
Who describes it
- Adam Lyttle — App sale as runway: Build an app a month; when one succeeds, sell it (e.g. at two times annual revenue) to extend runway, then try to release another successful app before the runway runs out. (Adam Lyttle · Adam Lyttle (Feb 2025) ▶ 11:52)
- Lotts Ezeike — Build-to-flip playbook: His seven steps for building, growing and selling an app. (Lotts Ezeike · Lotts Ezeike (Nov 2025) ▶ 07:14)
- Domenico Gagliardi — Five-step build-and-sell framework: His process for launching, growing and selling micro-SaaS apps. (Domenico Gagliardi · Domenico Gagliardi (Oct 2025) ▶ 04:38)
- Domenico Gagliardi — Build-and-sell challenge: Launch, validate and sell a micro business every 30 days. (Domenico Gagliardi · Domenico Gagliardi (Oct 2025) ▶ 02:18)