Community marketing playbook (Reddit, Facebook groups, Discord)

Get early users from online communities without ad spend: list the communities where the ICP lives, observe and warm up an account before posting, lead with genuinely helpful/value-first posts, set keyword alerts, vary angles, and only then mention the product.

Components

• List 5–15+ subreddits/groups/servers where the ICP hangs out
• Join and observe first; warm up the account (7–14 days of commenting/karma)
• Start in comments; be as helpful as possible
• Write value-first posts (demos, case studies); vary the angle each time
• Spread posts across communities (one a day), reply to every comment
• Set keyword alerts (e.g. F5bot) and DM relevant users

Who describes it

• Avneesh — Five-step playbook for finding early users on Reddit and Facebook groups: Avneesh’s process for getting initial users from online communities without ad spend. (Avneesh · Avneesh (Aug 2025) ▶ 04:19)
• Diego Roshardt — Reddit marketing playbook: Diego’s five-step process to validate, market and make money on Reddit (named by Pat). (Diego Roshardt · Diego Roshardt (Jul 2025) ▶ 06:00)
• Ayush — Starting-over Reddit playbook: Step-by-step routine for getting first users from Reddit. (Ayush · Ayush (Jan 2026) ▶ 08:53)
• Roman Czerny — Roman’s eight-step Reddit playbook: His process for starting Reddit marketing from scratch. (Roman Czerny · Roman Czerny (Jan 2026) ▶ 08:39)
• Sam Adeniyi — Discord customer-acquisition playbook: His five steps for finding customers through niche communities. (Sam Adeniyi · Sam Adeniyi (Jan 2026) ▶ 09:18)