Framework
Free content → email → offer funnel
Free content (short-form for discovery, long-form for trust) captures people into an email list, from which a non-aggressive paid offer or template is sold.
Free content (short-form for discovery, long-form for trust) captures people into an email list, from which a non-aggressive paid offer or template is sold.
Components
- Discovery: frequent free posts/videos
- Trust: long-form newsletter/guides
- Capture: free resource / email list
- Offer: paid product with autoresponders
Who describes it
- Justin Welsh — Discovery, trust, expertise and authority, offer: Justin’s content funnel (though he dislikes the word funnel). (Justin Welsh · Justin Welsh (Apr 2023) ▶ 06:35)
- Thomas Frank — Notion content funnel: Free YouTube content in four types feeds either a paid pitch, a free template or a resource page, then email autoresponders upsell the premium template. (Thomas Frank · Thomas Frank (Apr 2024) ▶ 07:51)