Influencer deal structures and price negotiation

Ways to structure and negotiate creator deals so you pay for results: flat rate only for consistent creators, CPM with a cap, minimum-view clauses, bonus tiers; unbundle extras to find the real price and ask for bulk and cross-posting discounts.

Components

• Flat rate (consistent creators only)
• CPM deal with a cap
• Minimum-view clause
• Bonus on hitting a view threshold
• Unbundle extras to price only what you need; ask 30–40% bulk discount

Who describes it

• Locked’s founder — Four influencer deal structures: Deal types to offer creators. (Locked’s founder · Locked’s founder (Apr 2026) ▶ 08:06)
• David Park — Unbundle-the-price negotiation: Ask for a price with every extra included, then strip extras to find the price of what you need, then seek bulk and cross-posting discounts. (David Park · David Park (Mar 2025) ▶ 13:41)