Framework
Influencer outreach and deal playbook
Book paid creator promotions for an app: find niche creators, DM at volume (often opening with 'paid promo'), move quickly to a call, and close a deal whose CPM is below your reve…
Book paid creator promotions for an app: find niche creators, DM at volume (often opening with ‘paid promo’), move quickly to a call, and close a deal whose CPM is below your revenue per mille, with view guarantees or caps.
Components
- Find aligned creators by niche search and competitor analysis
- Vet engagement (views/followers, comment quality)
- Personalised or high-volume DMs (up to ~100/day; VA at scale)
- Move to a call
- Close: flat fee, CPM with cap or minimum-view guarantee; lowball first offers
- Launch with a brief/contract and a deadline; track results
Who describes it
- Loïc Berthelot — Four-step creator partnership system: How Loïc finds, vets, contacts and signs YouTube creators. (Loïc Berthelot · Loïc Berthelot (Nov 2025) ▶ 07:06)
- George Lampropolis — Influencer deal playbook: Step-by-step process for landing paid influencer promotions. (George Lampropolis · George Lampropolis (Dec 2025) ▶ 12:42)
- Locked’s founder — Locked’s founder’s influencer playbook: Five steps for booking profitable creator deals for an app. (Locked’s founder · Locked’s founder (Apr 2026) ▶ 07:32)
- Flo — Influencer-partnership outreach playbook: Flo and his partner’s steps for landing a creator partnership, plus final tips. (Flo · Flo (Apr 2026) ▶ 10:19)