Lifetime-deal launch playbook

Launch with limited, tiered lifetime deals sold privately and/or via AppSumo, with transparent scarcity, then close LTDs and move to recurring revenue.

Components

• Validate and define a minimum launchable product
• Build content/email buffer before launch
• Tiered or private lifetime deals, time-limited
• Launch on AppSumo or own list
• Collect reviews; close LTDs; move to MRR

Who describes it

• Mike — 10-step SaaS launch playbook: Mike’s repeatable process followed ‘to the letter’ for every business. (Mike · Mike (Nov 2025) ▶ 05:55)
• Umberto Mezzadra — Umberto’s launch playbook: Steps he would follow to launch again: validate, define the minimum launchable product, build the content machine, structure pricing, then run transparent, scarce launch mechanics (he numbers steps one to four and six; no step five is named). (Umberto Mezzadra · Umberto Mezzadra (Mar 2026) ▶ 11:56)