MVP then befriend the first users until they can't live without it

After a quick MVP, find a handful of ICP users, talk to them constantly, ship their fixes fast and repeat until retention proves stickiness; only then go broad on distribution.

Components

• Build the MVP fast (shortcuts, Claude Code)
• Find 5–10 highly relevant users
• Talk to them daily; treat the first customer as your employer
• Ship suggestions fast; fix users’ problems, not yours
• Repeat until they are fans / retain
• Then go broad on acquisition and improve 1% a day

Who describes it

• Tibo — Tibo’s 12-step SaaS playbook: Eight steps to reach stickiness, followed by four distribution steps; used for every one of his products. (Tibo · Tibo (Dec 2025) ▶ 15:18)
• Nic — Seven-step micro-SaaS playbook: Nic’s steps for building a niche SaaS in 2026. (Nic · Nic (Feb 2026) ▶ 10:08)