Painful low-competition niche playbook

Start from painful problems in unglamorous niches where you have credibility and people already overpay; evaluate competition relative to opportunity, productise one workflow and charge early.

Components

• Build where you have credibility
• Look for painful problems people overpay for
• Avoid crowded markets; target smaller audiences
• Productise one workflow; add recurring layer
• Charge early; optimise for freedom

Who describes it

• Thomas Mahony — Five steps to a low-competition niche SaaS: What he would do starting over. (Thomas Mahony · Thomas Mahony (Mar 2026) ▶ 05:35)
• Bo — Unsexy-niche playbook: Bo’s start-over playbook (the spoken numbering is inconsistent: ‘Second point’, then steps two and three). (Bo · Bo (May 2026) ▶ 09:29)