Productize a skill into a packaged offer

Turn a service skill into a product: niche down, define packages with fixed deliverables and price, add down-sell/upsell, and put it on a website.

Components

• Find what you’re good and fast at; niche down
• Define packages (deliverables, quantity, price)
• Main package plus down-sell/upsell
• Website/sales page

Who describes it

• Scott Millard — Productized service offer structure: Sell a skill like an e-commerce product: a specific offer with packages of defined deliverables, a main package plus down-sell/upsell. (Scott Millard · Scott Millard (Mar 2023) ▶ 06:50)
• Brett — How to productize a skill: Brett’s steps for turning a job skill into a productized service. (Brett · Brett (May 2023) ▶ 04:27)