Unrequested free work to win clients

Make spec work for a target client or famous person in public without being asked; the work (and their shares) starts the conversation and brings clients.

Components

• Pick a target (trending brand, famous person, prospect)
• Make high-quality work for them unpaid
• Publish/send it; repeat if needed
• Their response or network brings paying clients

Who describes it

• Mark Vassilevskiy — Free work in public: audience playbook: Mark’s five steps from zero audience to client-winning free redesigns. (Mark Vassilevskiy · Mark Vassilevskiy (Oct 2025) ▶ 04:25)
• unnamed guest — Blitz strategy: Make unrequested videos for a target client until they pay: video one wakes them up, video two gets curiosity, video three gets ‘how do we work with you’. (unnamed guest · Henry Belcaster & Dylan Jardon (Oct 2023) ▶ 04:32)
• unnamed guest — Squatter marketing: Act as if a famous person hired you and make videos for them unpaid for a year; their shares make others assume you work together. (unnamed guest · Henry Belcaster & Dylan Jardon (Oct 2023) ▶ 05:43)