Framework
Viral-app idea filter
An app idea should solve a real (painful/helpful) problem in a simple way whose value shows in seconds on video and is inherently shareable; if it isn't, add a novel viral hook.
An app idea should solve a real (painful/helpful) problem in a simple way whose value shows in seconds on video and is inherently shareable; if it isn’t, add a novel viral hook.
Components
- Painful/helpful problem
- Simple, instantly understood solution (‘gotcha moment’)
- Uniqueness / inherent virality
Who describes it
- George Lampropolis — Three pillars of a good app idea: A viral app idea needs uniqueness (catches eyes), helpfulness (stickiness) and a gotcha moment that conveys what the app does in about five seconds and stops the scroll. (George Lampropolis · George Lampropolis (Dec 2025) ▶ 06:18)
- Jake Glacer — Painful, simple, inherently viral: Jake’s idea filter: solve a painful problem in a simple way that is inherently viral; if it isn’t, add a novel aspect to make it viral. (Jake Glacer · Jake Glacer (Jul 2026) ▶ 07:38)