YouTube-for-product playbook

Grow a software product with YouTube: pick an ownable niche, publish consistently search- and problem-led videos, optimise titles/hooks, add simple funnels, and multiply or amplify what performs.

Components

• Pick a niche you can own; research questions buyers search
• Publish consistently (long-form + shorts)
• Keyword-first titles, hooks in first seconds
• CTA/funnel to product or newsletter
• Monitor, remake, multiply channels or amplify with ads

Who describes it

• Ben Leavitt — Ben’s YouTube search playbook: Four-step process he repeats for every product. (Ben Leavitt · Ben Leavitt (Mar 2026) ▶ 06:45)
• Jacky Chou — Jacky’s YouTube playbook: Seven steps for starting a YouTube channel that converts customers. (Jacky Chou · Jacky Chou (Mar 2026) ▶ 06:37)
• Vasco — Three-step YouTube playbook: Vasco’s playbook for growing a SaaS purely with YouTube. (Vasco · Vasco (Oct 2025) ▶ 03:39)