Hub
SaaS & software
Hub for saas & software: 414 ideas from 63 episodes, organised into pages.
Software on Starter Story is mostly small and bootstrapped: solo or two-person teams running a niche tool, a B2B product, a platform extension, an API or a directory. Single-purpose websites are covered under micro-SaaS, “rebuild a simpler version of a big incumbent” under Copy a proven product, and open source under Developer tools & open source.
Three ideas have the broadest support. One niche tool can carry a solo founder to roughly $10–35K a month; the figures are self-reported (Lukas Hermann · Lukas Hermann (Jun 2025) ▶ 01:02) (Andy Cloke · Andy Cloke (Aug 2025) ▶ 00:48) (Abhishek · Abhishek (Aug 2025) ▶ 00:56). Keep it “pointy”: one feature, one customer, one pain point. The term is Pat Walls’ (presenter · Vikash (Feb 2026) ▶ 16:35), echoed by guests (Nic · Nic (Feb 2026) ▶ 14:56). And building on a platform’s marketplace brings users who already trust you (Andy Cloke · Andy Cloke (Aug 2025) ▶ 03:55) (Saeed Ezzati · Saeed Ezzati (Aug 2024) ▶ 02:16). The presenters’ view adds a steady push towards painful, unglamorous B2B problems (presenter · Zac (Jun 2026) ▶ 12:56), where guests say customers pay more and churn less (Denis Yurchak · Denis Yurchak (Oct 2025) ▶ 11:20).
The main debate is whether developers will pay. Nevo argues they are not a buying persona, so the teams behind them should pay (Nevo · Nevo (Jan 2026) ▶ 07:13); API founders sell credit packs straight to developers (Adrian Horning · Adrian Horning (Oct 2025) ▶ 05:04) (Miquel Palet · Miquel Palet (Mar 2026) ▶ 01:36).
Start with SEO + free-tools SaaS and Micro-SaaS, then Building extensions & marketplace apps and B2B SaaS.
Pages in this area
| Page | Type | Episodes | Confidence |
|---|---|---|---|
| B2B SaaS | synthesis | 28 | high |
| Micro-SaaS | synthesis | 21 | high |
| Building extensions & marketplace apps | how-to | 12 | high |
| Developer tools & open source | synthesis | 8 | high |
| Directories & database products | how-to | 6 | medium |
Covered as sections of other pages: Simple websites & web tools → Micro-SaaS, Micro-version of a big SaaS → Copy a proven product, Open-source SaaS → Developer tools & open source.
Live debates
- Should a small bootstrapped team chase enterprise deals? — see B2B SaaS
- Will developers pay for tools? — see Developer tools & open source
- Are directories dead? — see Directories & database products
Blueprints
Sources
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I Found a Business for Sale and Rebuilt It Into $20K/Month
5:04 into “I Found a Business for Sale and Rebuilt It Into $20K/Month”
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Zero to $40K/Month With One Marketing Channel (No Social Media)
1:36 into “Zero to $40K/Month With One Marketing Channel (No Social Media)”
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I Copied a $100M SaaS, Undercut Their Prices, and Hit $10K/Month
0:56 into “I Copied a $100M SaaS, Undercut Their Prices, and Hit $10K/Month”
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